We use Adobe Analytics analysis software and Adobe Target personalisation software to collect statistical data about the use of Viega websites and apps and to improve and personalise our offerings accordingly.
Adobe Analytics is a statistics program that records usage data in anonymised or pseudonymised form and allows us to carry out a pseudonymised analysis of user behaviour.
This means that information transferred by your browser is collected and evaluated.
We use Adobe Target to carry out A/B and multivariate tests. In these tests, different versions of the website which differ in content or design are displayed. By comparing user behaviour for each version, we can identify which version elicits the best response from visitors to the website and improve our offerings based on this. We can also display context-dependent notes via Adobe Target and inform users of current activities and offerings.
None of the evaluations are personalised. All the data are anonymised or pseudonymised, which means that personal identifiers are replaced by a code with the aim of making it impossible or very difficult to identify the person in question.
IP addresses are anonymised immediately after being processed and before being stored by replacing the last octet of the IP address with zeros. This is done before geolocation so that only the approximate location of your end device can be identified. This approximate location is stored for statistical analysis but is not combined with your IP address.
Category
- IP address
- Browser information (languages, version, settings, add-ons installed etc.)
- Technical data relating to the operating system and the screen resolution
- User behaviour (clicks and their location)
- Cookies stored
You can find a detailed list of the information that is transferred on the Adobe website.
Cookie information
Adobe Analytics also uses cookies. Cookies are small text files that are transferred to your end device (for example, your PC or smartphone) via your web browser or other programs. They are stored locally on your end device and saved for future use.
Adobe Analytics uses the following cookies:
- Session cookies (to identify a session, storage period: one session)
- Long-term cookies (to identify new/regular customers: 6 months)
- Opt-out cookies (to block tracking: 60 months)
Users can choose in their browser settings whether or not cookies can be stored. You can object at any time to your data being collected and stored in future by Adobe Analytics. To do so, click on the following button:
DEACTIVATE ADOBE ANALYTICS
By clicking on the button, you store an opt-out cookie on your end device. Please note that if you delete all the cookies on your end device, you will also delete this opt-out cookie. This means that if you want to continue preventing Adobe Analytics from collecting your data, you will have to store the opt-out cookie again. The opt-out cookie is stored for each browser and end device. If you visit our website from home and at work or using different browsers, you must activate the opt-out cookie in the different browsers and on the different computers.
Disclosure
The data collected by Adobe Analytics are processed in pseudonymised form and stored in the European data centres of our data processor Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (hereinafter "Adobe"). However, access to stored information by the parent company of Adobe Systems Software Ireland Limited (Adobe Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA) cannot be ruled out. For this reason, EU standard contractual clauses that take into account the risks for the users of our website have been concluded with Adobe Incorporated in order to ensure an appropriate safeguard for data processing in third countries.
You can find the options to fully object to your personal data being collected by Adobe on the website of Adobe Incorporated: http://www.adobe.com/de/privacy/opt-out.html
Storage period
Until the cookies on your end device are deleted.
Legal basis
The legal basis for processing these personal data is our legitimate interest in collecting data about the use of our website and data required to improve our website (Article 6 (1) (f) GDPR).